![]() “This is going to be the beginning of the door opening. “It will become more widely adopted,” he says. On the matter of whether this could all collapse into gimmickry, Simone says Warner is already planning similar releases for other acts. “What you’re always looking for is something of such high value or such desirability that it overshadows the music itself and people aren’t buying it for the music, they’re buying it for the ,” says Talbot. The OCC will ensure the extras on release are not so bloated as to fall foul of the chart rules. ![]() “We don’t count the sales to the second buyer.”įuture releases could include extras and fan rewards that are added to the album as the campaign around it evolves. “There are absolutely no plans to change the fundamental principles where we count the sale of something when it is brand new and you first buy it,” says Talbot. The OCC confirmed that resales of the album will not count as a “new” sale. We anticipate the No 1 spot to be very clear that week.”Īs with other NFTs, the original buyer can resell it, and 15% of the resale price will revert back to the band and the rights owners – Warner Music for the sound recording rights and Universal Music Publishing for the composition rights. Muse announce new single ‘Compliance’, coming next week The trios ninth album is on the horizon By Tom Skinner 11th March 2022 Muse perform at the San Siro Stadium on Jin Milan. “With Muse it’s actually not essential as they are on tens of thousands of pre-orders. “If you want to make an impact on the chart, there are definitely ways to do that,” states Simone about the potential for NFTs to dramatically inflate first-week sales. With the number of copies limited – and not all of them to be purchased in the UK – the release will not significantly skew the anticipated chart performance of Will of the People. “We wanted to keep it more about the product than about the ancillary experience,” says Simone. Buyers will get a downloadable version of the album – complete with different sleeve – as high-res FLAC files the members of Muse will digitally sign it and each of the 1,000 buyers will have their names permanently listed on the linked roster of purchasers. As both an NFT and a limited-edition format, it is relatively sparse in its offering. The Muse NFT album will retail for £20 and will be limited to 1,000 copies globally. “The band have always been at the forefront of technological innovation in their creativity and artistry,” says Sebastian Simone, vice president of audience and strategy at Warner Records in the UK. Muse, who had worked with the blockchain platform CryptoKitties in 2020 to create digital collectables, were deemed the obvious first choice. For more information on how to purchase, you can visit the Serenade site here.Serenade had been in discussions with Warner Records, home to Muse, about releasing an NFT album for several months. The Will of the People NFT will be limited to 1000 copies, and will cost you about $25 USD. Instead, a digital wallet will be created at the point of purchase, which the NFT will then be delivered to. In what may be a telling anecdote to the news of the approval is Serenade's assurance that fans will not already need a crypto wallet to purchase the album. It's great this is becoming a reality." Meanwhile, Serenade CEO Max Shand noted that "What a fan wants is something simple and understandable but that gives them a sense of proximity to an artist and a sense of recognition from other fans." While NFT's were technically approved for charts a while back by the UK's Official Charts Company (OCC), this marks the first time that a vendor has been given the green light as a chart-returning digital vendor.Ībout the approval, OCC CEO Martin Talbot said, "There has been loads of noise about NFTs being the future of music, the future of entertainment, the future of ownership. ![]() Their new LP, Will of the People, which is due August 26, will be available as an NFT-edition which will be sold by the cryptocurrency platform Serenade.
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